Mr O’Hagan has not yet returned a call asking about the campaign. Online speculation continues about who the campaign might be for.
ADDITIONAL: One suggestion is that the campaign is for the Australian branch of tobacco company Philip Morris, as DraftFCB worked for Fortune Tobacco (now merged with Philip Morris) in the Philippines in 2008. However, Philip Morris is a supporter of the Alliance of Australian Retailers, the organisation campaigning against plain cigarette-pack laws in Australia. A spokeswoman for the Alliance said the Australian Interior Authority campaign was “nothing to do with us”. Unless there is a split in the tobacco companies’ campaign against plain packaging laws, that indicates that the AIA campaign is for some other client.